LEGO Star Wars Magazine vs Free LEGO Life Magazine: What’s the Difference?
LEGO produces two very different magazines that often get confused: the LEGO Star Wars Magazine and the LEGO Life Magazine. Both feature LEGO stories and images, but they serve entirely separate audiences and purposes. Here’s a direct comparison so you know exactly what you’re getting.
1. LEGO Star Wars Magazine: A Collectible for Fans
The LEGO Star Wars Magazine is a premium publication made by the European publisher Blue Ocean Entertainment under official LEGO license. It’s a paid magazine that focuses exclusively on Star Wars-themed LEGO adventures, minifigures, and builds. Each issue includes:
- A unique LEGO Star Wars polybag or minifigure—often unavailable anywhere else.
- Original comic stories set in the LEGO Star Wars universe.
- Puzzles, posters, and trivia for collectors and kids alike.
- High-quality printing and collector appeal, especially for rare figures like Darth Maul, Mando, or Clone Troopers.
Originally sold only in the UK and Europe, the magazine has become a cult collectible in the U.S. through importers like Brickheads Toy Co., which offer official issues with free domestic shipping.
2. LEGO Life Magazine: A Free Promotional Magazine
The LEGO Life Magazine is completely free and sent by The LEGO Group directly to children aged 5–9 who sign up for a LEGO account. It’s designed more as a promotional and inspirational piece than a collector’s magazine. Each issue includes:
- Simple building ideas and seasonal challenges.
- Spotlights on LEGO themes like City, Friends, and Ninjago.
- Stories and art submitted by kids.
- No included minifigure or physical LEGO element.
It’s fun, colorful, and great for kids new to LEGO—but it’s not collectible and doesn’t feature Star Wars exclusives.
3. Key Differences
| Feature | LEGO Star Wars Magazine | LEGO Life Magazine |
|---|---|---|
| Availability | Sold in Europe, imported to U.S. | Free worldwide (by mail) |
| Focus | Star Wars stories, builds, and minifigures | General LEGO fun and creativity |
| Included Toy | Yes — exclusive polybag or minifigure | No |
| Audience | Collectors and Star Wars fans | Young LEGO builders (ages 5–9) |
| Cost | Paid (around $22 per issue in U.S.) | Free subscription |
4. Which One Should You Get?
If you’re a collector or LEGO Star Wars fan, the paid magazine is far more rewarding. Each issue delivers an exclusive collectible that often gains value over time. The LEGO Life Magazine is better suited to children or casual builders who just enjoy LEGO imagery and activities.
For serious fans or parents looking for a gift with lasting appeal, the LEGO Star Wars Magazine subscription offers both entertainment and collectability in one package.
5. Final Thoughts
Both magazines show LEGO’s range—from kid-focused creativity to fan-grade collectibles—but they aren’t interchangeable. The LEGO Star Wars Magazine has become a must-have for enthusiasts who want to own every exclusive minifigure or polybag. The LEGO Life Magazine remains an easy, fun, free entry point for younger builders discovering LEGO for the first time.